CLIENT
Themec
PROJECT TYPE
Tech
OVERVIEW
Themec was founded by young professionals with experience in VFX and digital marketing. Seeing CGI become part of advertising and AR and VR gain attention, they set out to create a company specializing in immersive content for businesses and new ways to connect with audiences.
CHALLENGE
Companies presenting themselves as VFX specialists tended to be either media businesses or marketing firms. Themec needed a clear category for its combination of technology, marketing, and 3D modeling, along with a distinct position among competitors.
APPROACH
We created the category ARketing Agency. It brings marketing and technology together through art, 3D modeling, and immersive experiences, giving Themec a clear way to explain its offer and the kind of audience engagement it creates.
RESULT
An eye-shaped mark that combines the digital and natural worlds. Vertical lines in the upper half represent technology, while the solid lower half represents the world it enhances. The central orb stands for the client's vision, bringing the identity together around focus and possibility.
