CLIENT
Tajrba
PROJECT TYPE
Tech
OVERVIEW
Tajrba is a UX writing education platform serving the MENA market. It combines an academy and a community, offering a clear learning path from basic to advanced skills. Affordable, culturally relevant content gives learners a foundation, while collaboration, knowledge sharing, and practical experience help them put that knowledge to work.
CHALLENGE
Learning becomes incomplete when information comes without opportunities to share and practise, or when conversations lack structured knowledge. Tajrba needed to connect these two sides, helping learners develop their skills through both a clear educational path and an active community.
APPROACH
We built the brand around Cooperative Learning, pairing the academy's structured knowledge with the community's collaboration. The tagline, "التچربة خير دليل", means "Experience is the best proof". It connects directly to Tajrba's name, meaning experience, and expresses the value of practical learning.
RESULT
A visual identity that translates the learning model into a single mark. Arabic letters represent the academy's foundation, while five interconnected circles represent the community around it. The circles extend into icons and repeating patterns for digital and printed applications, expressing how knowledge gains value through shared experience.
